In the wake of growing environmental awareness, businesses across New Zealand are increasingly incorporating eco-friendly practices into their branding strategies.

Corporate gifting is a practiced art in the business world, used to establish and cement relationships, show appreciation, and position companies favorably in the eyes of corporate clients, partners, and other stakeholders. Australia corporate gifting is particularly important for businesses to show appreciation for employees, capture customers’ attention, and differentiate their brand. In fact, a study from Business.com stated that nearly half of professionals who receive holiday gifts from vendors or companies are influenced to continue working with them. However, navigating the intricacies of corporate gifting can be tricky. Here’s a comprehensive guide to the dos and don’ts of corporate gifting that can help ensure your efforts are both appreciated and successful.