Who Invented Branded Sunscreen?
Sunscreen is an essential product that protects our skin from the harmful effects of UV radiation. Over the years, it has also become a popular promotional item, with companies branding bottles to spread their message. But the journey of custom sunscreen from a health protection product to a branded promotional tool involves innovation in both science and marketing. Here’s a detailed look at how sunscreen was developed and how it transformed into a branded staple.
The Invention of Sunscreen
The development of sunscreen can be attributed to several innovators, but one of the most notable figures is chemist Franz Greiter. In 1938, Greiter developed the first formulation of sunscreen after experiencing a sunburn while climbing a mountain. His product, called “Gletscher Crème” (Glacier Cream), later became the basis for the brand Piz Buin, which is still popular today. Greiter is also credited with introducing the Sun Protection Factor (SPF) rating system in 1962, which has become a standard for measuring the effectiveness of sunscreen products.
Another significant contribution came from Benjamin Green, an airman and pharmacist who developed a sunscreen to protect soldiers in the Pacific during World War II. His formulation, which was essentially a red veterinary petrolatum, evolved into what is now known as Coppertone.
Advancements in Sunscreen Technology
Over the decades, sunscreen formulations have evolved significantly. Scientists have developed broader-spectrum products that offer protection against both UVA and UVB rays. Innovations such as water-resistant formulas and sprays have improved the usability and effectiveness of sunscreen.
Branded Sunscreen as Promotional Products
As sunscreen became a more common and essential product, businesses saw an opportunity to use it as a promotional tool. Branded health and wellness products like sunscreens began to appear as companies printed their logos on bottles to distribute at outdoor events, beach promotions, and summer giveaways. This not only helped companies spread their brand but also promoted sun safety, making it a win-win scenario.
Regulations and Quality Standards
With the rise of sunscreen as both a health product and a promotional item, regulations have become stringent to ensure safety and efficacy. In the U.S., the Food and Drug Administration (FDA) regulates sunscreens as over-the-counter drugs, which means they must meet strict guidelines for SPF accuracy and labelling.
The Importance of Sunscreen Today
Today, the use of sunscreen is recommended by health professionals worldwide to prevent skin damage and reduce the risk of skin cancer. The market has expanded to include sunscreens for different skin types, sensitivities, and cosmetic preferences. Branded sunscreens continue to be popular as promotional items, especially in industries related to travel, hospitality, and outdoor activities, where sun exposure is common.
Conclusion
The invention and development of sunscreen are a testament to human ingenuity in science and marketing. From its early formulations to protect against UV rays to its status as a crucial promotional product, sunscreen has made an indelible mark on both health and business sectors. Companies that use branded sunscreen as part of their marketing strategy not only enhance their visibility but also contribute to public health by encouraging sun protection.
