Promotional Products in NZ: What Businesses Buy in 2025

New Zealand businesses have a knack for making connections, and promotional products are a key part of that magic. Picture a busy trade show in Auckland, a vibrant festival in Nelson, or a focused workshop in Wellington—branded items always seem to spark conversations. At Fast Promotional Products NZ, I’ve seen how these products help brands stand out, from Christchurch’s innovative startups to Dunedin’s close-knit offices.

In 2025, some exciting trends are shaping what companies choose, reflecting Kiwi values like sustainability, practicality, and creativity. This year, it’s not just about sticking your logo on pens. Picking the right items that align with what you offer and what your customers and the community care about is necessary. Let’s dive into this year’s branded merchandise winning hearts, from eco-friendly items to custom mobile accessories.

What’s Trending in Branded Merchandise

A few clear patterns are guiding what businesses select in 2025. These trends tie into New Zealand’s priorities—caring for the environment, valuing functionality, and embracing innovation—and they’re driving the products that make an impact. Let’s break down the key influences.

• Eco-Conscious Choices: Sustainable items like recycled notebooks are in demand, especially at events like Auckland’s EcoFest.
• Tech-Savvy Appeal: Branded USB drives and wireless chargers resonate with tech-focused groups in Wellington.
• Practical Favourites: Reusable totes and drink bottles are go-to for staff packs in Hamilton.
• Cultural Resonance: Products with Māori-inspired designs, like patterned pens, shine at Rotorua cultural events.
• Wellness Support: Custom stress balls and water bottles promote workplace wellness in Queenstown.

Top Giveaways for Promotions in New Zealand

The variety of items businesses choose this year is impressive, each reflecting a brand’s unique identity. From green options to everyday essentials, there’s something for every occasion. Here’s a rundown of what’s leading the way.

• Recycled Notebooks: Perfect for workshops in Palmerston North or conferences in Christchurch, available in our Eco-Friendly Stationery.
• Bamboo Pens: Sleek and sustainable, ideal for Nelson markets or client meetings in Tauranga.
• Reusable Tote Bags: Well-suited for community fairs in Timaru or staff gifts in Dunedin.
• Wireless Chargers: These custom chargers are a modern pick for corporate gifts in Auckland’s Corporate Gift Packs.
• Stainless Steel Drink Bottles: Great for eco-conscious teams in Invercargill, cutting single-use plastics.
• Seed Paper Bookmarks: Plantable gifts that stand out at Hawke’s Bay networking events.
• Branded Caps: Popular for outdoor festivals in Waikato or team-building days in Rotorua.

Tips for Choosing Promo Products

Selecting the right promotional product hinges on understanding your audience and aligning with your goals, and I’ve seen firsthand how impactful the right choice can be. To help you make smart decisions, here’s some guidance on picking and using these items effectively.

• Know Your Audience: Totes for market-goers, tech for corporate groups—choose what connects.
• Focus on Utility: Items like notebooks or branded water bottles get daily use, keeping your brand visible.
• Customise Thoughtfully: A logo or tagline like “Proudly Kiwi” ties it to your brand.
• Encourage Sharing: Invite recipients to post about their gift online to extend reach.

Keep the Kiwi Connection Going in 2025

Across every corner of Aotearoa, from vibrant festivals to thoughtful corporate gifting, branded merchandise continues to bring people together meaningfully. They’re not just giveaways. They reflect who you are as a brand and what you stand for. And we’re here to help you choose items that look great and feel right for your audience and values. Let’s create something that connects, inspires, and leaves a lasting impression in 2025.