5 Creative Ways to Use Custom Outdoor Chairs to Elevate Your Brand

I still remember when we joined a Spartan obstacle race. Each volunteer had their own camping chair at the booth with the Spartan logo and their name printed on the back. It wasn’t flashy, but it looked solid and well put together — one of those chairs you instantly notice and kind of want for yourself.  By the end of the event, not only I but several other joiners were asking if the chairs were part of the gift pack or prize.

They weren’t, but that moment stuck with me. It was such a classy yet catchy piece of merch that even now, I still think about how clever it was. That’s the power of a well-branded item — when done right, it becomes something people want to take home.

Custom outdoor chairs might not be the first thing you think of when it comes to promotional items, but that’s exactly why they work. They’re practical, unexpected, and get noticed in all the right ways. Here are five creative ways to use them and help your brand stand out.

1. Pop-Up Events and Outdoor Activations

Setting up a booth outdoors? Try adding a few custom chairs with your logo. It’s a simple touch, but it works. People notice a spot to sit and naturally drift over. Whether they’re waiting for a friend or just need a quick break, they’ll be more likely to stop by — and that gives you a chance to start a real conversation. a booth at a festival, weekend market, or outdoor event, having a few branded chairs on hand can really change the feel of your space. It’s a small detail, but it invites people in. When there’s a place to sit, folks tend to slow down, take a breather, and actually spend time at your booth.

It also helps that your logo or brand name is right there — visible, but not in-your-face. It just becomes part of the setup, in a way that feels casual and easy.

2. Client Gifting With a Personal Touch

If you’ve been handing out the usual pens or mugs, it might be time to switch things up. A custom outdoor chair is a more useful option, and it stands out. People actually use it, whether at the beach, camping, or just hanging out in the backyard. It shows that your brand puts a bit more thought into what it gives — something that feels practical without being ordinary. It’s a solid choice for clients who like spending time outside or simply value something that’s built to last.

3. Team Building and Company Outings

Branded chairs come in handy during team outings — whether it’s a picnic, a beach trip, or a fun run. They’re useful, easy to bring along, and give everyone a sense of being part of the same team. And without much effort, your logo ends up in group photos and shared moments. It’s one of those small things that adds to the experience and gives your team something useful to take home afterward.

4. Venue or Café Seating

Got a café with outdoor seating? Or maybe you run a space that holds events now and then? Try using chairs with your logo instead of plain ones. It’s a small detail, but it makes the area feel more your own. People notice that kind of thing — it helps the space feel more connected to your brand without being too obvious about it. It’s a simple way to keep your brand in sight without overdoing it. 

Even better if you offer seating in a public space. People will remember where they sat — and who made them comfortable.

5. Prize Giveaways and Social Media Campaigns

Custom chairs make excellent contest prizes. They’re a step above your usual giveaways, and they look great in photos. Whether it’s a beach chair for summer or a camping seat for weekend adventurers, these kinds of items are worth showing off.

That’s free visibility every time someone posts a photo or tags your brand.

Final Thoughts

Promotional branding is all about the impression you leave behind. And sometimes, the most effective items are the ones people don’t expect. Custom outdoor chairs are useful, eye-catching, and memorable — all the things a good branded item should be.

So if you’re putting together an event, looking for a better client gift, or just want to give something people will actually use, a simple chair might be worth considering. It’s not just about adding your logo — it’s about giving people something useful that keeps your brand in sight without trying too hard.