Trade shows can be really exciting events and a lucrative marketing opportunity for your business. A huge amount of preparation is needed to get things right on the big day. So let us help you out with our pick of the 5 tradeshow merchandise event essentials to make your day a huge success!

promotional trade show event image

Essential Promo Products

The goal at any tradeshow is to get potential customers to leave your stand with something that has your branding on. It’s the easiest way to start that relationship with your brand in the middle of all the hustle and bustle of a busy tradeshow, where in-depth conversations with potential customers aren’t always easy.

The classic approach is to give them something useful that they will keep with them during the event, and then beyond. Items like customised lanyards and logo-printed badge holders are a good start. Think about it, almost everyone at a tradeshow has name tag or pass. Give them something eye-catching and useful to carry it in.

And don’t forget the value of a simple promotional pen. Plastic or metal pens are always likely to be picked up and held on to by customers who’ll need them, not just at the tradeshow, but back at the office too.

Unique Custom Item Ideas

Of course, there’s always the opportunity to stand out and do something a little bit different too. Customers are more likely to remember your brand if you differentiate yourself from the competition with an exciting giveaway.

Personalised toys and sports and outdoor gear are just two easy and fun ways to mix it up a little and get people interested in your brand.

Preparation is Key

The more you put into preparing for your trade show, the more you’ll get out of it. Have all your supplies and event merchandise ready to go so you can concentrate on attracting clients and winning business.