To many, 2019 was the year the world began to accept the call to action that climate change presents. Or at least it was the year we began to wake up and accept some of the realities and challenges it’s creating.
Curbing our insatiable use of plastics – particularly single-use plastics – is high on the agenda for many, and with good reason: according to Plastic Oceans International, around 300 million tons of plastic are produced every year, with 50% of that being single-use plastics. Every year more than 8 million tons of plastic ends up in our oceans.
How Eco-Friendly Promotional Products Can Help
One way you can do your bit is by choosing promotional gifts and merchandise that are environmentally friendly. Reusable items can be a way to do this. Consider using cotton tote bags instead of plastic bags, for example. Reusable coffee cups make for a great giveaway. And both are more likely to be kept by clients and potential customers than their single-use plastic equivalents.
If you’re holding an event, also consider how you can minimise the amount of waste you produce by selecting reusable items. This could even have a cost-saving effect on your business.
It’s Not Just Good For The Planet…
Adopting reusable promotional goods over single-use items isn’t just potentially beneficial for the environment, it could have other positive implications for your business too.
A 2018 study by international sustainability strategy and creative agency Futerra found that 88% of consumers surveyed wanted brands to help them be more environmentally friendly and ethical in their daily lives.
This means that taking a lead in implementing eco-friendly policies and practices could improve your brand value and your organisation’s reputation, strengthening your relationship with existing customers and possibly even winning you new ones.
How Fast Promotional Products Can Help
Consider ordering from our range of reusable promotional gifts, and keep an eye out for products that are made from recycled materials. Remember, we’re here to help, so if you’ve got any questions about our products, just get in touch.
